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Printed and posted in Switzerland

A printed postcard for every event in your shop or CRM

Design a card once and connect your system. GotPost prints it and hands it to Swiss Post — a single card or ten thousand, with a QR code that tells you who reacted.

  • Swiss print and post
  • A-Post or B-Masse
  • Address data stays in Switzerland
  • Pay per card, no subscription
Example app/#/campaigns

Autumn card, regular customers

B-Masse · A5 · 480 cards

Sent
Cards 480 printed
Scans 63 14 days
Leads 18 from the landing page
Scan rate 13.1% of all cards
Scans per day 0–14

Day 1 Day 14

Recipient QR link State
A. Meier 8004 Zürich /q/7fk2qa Lead
T. Blanc 1005 Lausanne /q/3m9wze Scan
R. Kunz 3011 Bern /q/qp1v4t No scan
Example data. In the app these numbers come from your own campaigns.

How it works

From design to reaction

Four steps. The first three you do once; after that a campaign can run on its own.

  1. Design

    Both sides in the browser editor: your images, text placeholders and QR codes. Safe zone, address field and franking area are marked, so nothing is cut off in print.

    • A5 · 216 × 154 mm
    • SVG · print ready
  2. Recipients

    Upload an Excel or CSV file and map the columns once. Duplicates are removed automatically; segments filter the list with a live recipient count.

    • CSV · XLSX
    • automatic deduplication
  3. Dispatch

    Choose the postage class and the dispatch date. You see the total before you confirm and pay by card or from your credit balance. We print and hand over to Swiss Post.

    • A-Post · B-Masse
    • price before you confirm
  4. Response

    Every QR code on the card is a tracked short link. Scans and leads land in the app, attributed to campaign, design and recipient.

    • /q/<code>
    • scans · leads · export

Smart QR

Print you can measure

A postcard usually stops at the letterbox. A GotPost card carries a short link that logs the scan and hands the visitor on — so paper ends up in the same report as everything else.

Every QR code on a card is a GotPost short link on your own domain.
  1. Printed card — one QR code per recipient
  2. /q/<code> — scan is logged
  3. Landing page — form, voucher or feedback
  4. Your own destination — redirect with UTM parameters
  5. Lead in the app — campaign, design, recipient
  • Per recipient — Each card can carry its own code, so you see who scanned and who did not.
  • Landing page or redirect — Serve a hosted page with a form, voucher or feedback block — or forward to your own page with UTM parameters.
  • Back into your segments — Filter contacts by scanned, not scanned or left a lead and send the follow-up card.

Results

Three flows at NIKIN, against the emails they replaced

The Swiss apparel brand NIKIN ran three automated postcard flows out of the Shopify and Klaviyo they already use. Each one went to a list they were already mailing, so every figure below has a campaign of their own to be measured against.

2.4% responded

Winback

  • 2'120 cards to customers inactive for twelve months or more
  • 50 orders, CHF 7'088 revenue
  • CHF 3.34 revenue per card sent, on a card that costs CHF 2.10

A list that had stopped answering email still answered paper — and brought back more than it cost to print and post.

10% redeemed, core region

Store traffic

  • 261 cards nationwide, 2% visited a store
  • 10% redemption in the core region
  • The comparable email: 1%

Paper moves people offline: ten times the redemption of the same offer sent by email.

3.3% converted

Loyalty activation

  • 1'024 cards to customers holding unredeemed points
  • 34 direct conversions
  • Points redeemed rose by half the week after

Dormant value gets woken: points that had been sitting unused started moving again.

Every flow beat the winback, loyalty and store-visit campaigns NIKIN already ran, and all three are running again next year.

Figures measured by NIKIN in their own Shopify and Klaviyo, each flow against the email campaign it replaced. Published with their agreement.

Integrations

Triggered by the systems you already run

An automated campaign listens on its own address. Every event that reaches it becomes exactly one printed card, inside the budget you set.

Shopify

Connect your shop and trigger a card from Shopify Flow after an order — for example a thank-you card for first-time buyers.

Make

Import our ready-made scenario and map your fields in a few clicks.

HubSpot

Send a card when a contact enters a list or a deal reaches a stage, using a workflow webhook action.

Any other system

One HTTP POST with the address in JSON. Each automated campaign has its own endpoint and its own secret.

One request, one postcard
POST /api/gotpost/v1/automation/42
Authorization: Bearer <campaign secret>
Content-Type: application/json

{
  "firstName": "Anna",
  "lastName":  "Meier",
  "street":    "Bahnhofstrasse 1",
  "postcode":  "8001",
  "city":      "Zürich"
}

Requests can also be signed with HMAC-SHA256 instead of the bearer token. Website forms work too: embed our postcard form and every submission becomes a card.

Pricing

One price per card, print and postage included

Most campaigns go out as B-Masse. Choose A-Post when the card has to be there tomorrow.

Volume default

B-Masse

CHF 2.10 per card

In the letterbox in three to six working days

Dispatch class 04

Create an account

Speed option

A-Post

CHF 2.80 per card

In the letterbox in one to two working days

Dispatch class 01

Create an account

Included in both prices

  • Full colour print on both sides, A5
  • Swiss postage included
  • Personalisation: names, images, voucher codes
  • Tracked QR short links
  • Printed and posted in Switzerland
  • No basic fee, no minimum quantity

Prices in Swiss francs, excluding VAT. Larger volumes on request.

FAQ

Frequently asked questions

How quickly does a card arrive?

Cards handed over before the daily cut-off are printed the same working day. A-Post normally arrives within one to two working days, B-Masse within three to six.

Is there a minimum order quantity?

No. A single card is fine, and an automated campaign may send exactly one card a day.

How do I pay?

By credit card at the end of a campaign, or from a prepaid credit balance. Automated campaigns draw on that balance, and you can set a budget limit per campaign.

What happens to my address data?

It is stored in Switzerland, used only to produce your cards and never passed on to third parties. You can delete contacts at any time.

Can I stop a campaign?

Yes, as long as production has not started — up to the day before dispatch. The amount is credited back to your balance.

In which languages is GotPost available?

German, French, Italian and English — for the website, the app and our e-mails.

Send your first postcard

Create an account, design a card and see the exact price before you order anything.